Igor Grachev
Head of product at AdGuard
Before AdGuard I built mid-market and enterprise business at Avito, beating the revenue plan several times over. At Yandex I worked on YandexGPT, Search quality, Alisa, and Market; I helped launch Neuro, the first release of generative answers in Yandex Search.
Previously: Avito, Yandex
Selected work
- How public marketplaces define their own metrics
A read of seven public marketplaces' filings: metrics with the same name measure different things. The observation window, unit of count and qualifying event differ.
- Marketplace Liquidity Map
How to tell where liquidity is lost: demand, supply, matching or completion.
Contact
For editors, conference organisers and researchers. I answer substantive emails.