Current work
Igor Grachev is head of product at AdGuard. He also runs an independent research programme on the economics and operating architecture of two-sided digital platforms. Based in Moscow.
Status: author-provided. Dates and internal figures are deliberately omitted.
Professional experience
Previously Avito and Yandex (author-provided).
- Авито. Mid-market and enterprise business; according to the author, the revenue plan was exceeded several times over.
- Яндекс. YandexGPT, Search quality evaluation, the Alisa and Market products, and the launch of Neuro, the first release of generative answers in Yandex Search (later Search with Alisa).
- Cross-functional work across Product, Sales, Analytics, Marketing, and Monetization; experiments to assess cannibalisation and system-level trade-offs.
- ML-powered recommendations and scoring in commercial workflows; operating strategy, budgets, and OKRs for AI products.
- Management systems and leader training on sales effectiveness.
Name spellings
The name appears as Igor Grachev, Игорь Грачев, and Игорь Грачёв; it is the same person.
Research interests
- Marketplace liquidity and matching efficiency
- Supply quality and seller activation
- Marketplace growth, revenue, operations, and unit economics
- AI/ML scoring, allocation, and feedback loops
Public publications and profiles
- VC.ru profile
- Photo and biography for media
- ‘Your marketplace is starving and drowning at once. The average will not show it’, VC.ru, July 2026
- ‘Why more sellers means less money: the supply paradox on marketplaces’, VC.ru, June 2026
Disclosure
Publications represent the author, not any current or former employer. Confidential metrics are not used without written permission from the data owner.