Marketplace revenue architecture: from GMV to economic outcome
A framework connecting market activity, monetisation, execution reliability, and variable service cost without treating GMV as revenue.
Library
Frameworks
Applied diagnostic models with instructions, failure modes, and evidence state.
How to segment a marketplace into micro-markets
A step-by-step framework for segmenting a marketplace by actual substitutability so aggregates do not hide local scarcity and saturation.
Seller activation: why registration is not activation
A diagnostic seller-activation framework covering the event chain from registration to eligible supply, first outcome, and repeat activity.
Marketplace Liquidity Map
A working diagnostic map separating demand scarcity, unavailable supply, matching failures, and transaction-completion failures.