Biography
One sentence
Igor Grachev is head of product at AdGuard and previously worked at Avito and Yandex.
Paragraph
Igor Grachev leads product at AdGuard. Before that he built mid-market and enterprise business at Avito, beating the revenue plan several times over. At Yandex he worked on YandexGPT, Search quality, Alisa, and Market, and helped launch Neuro, the first release of generative answers in Yandex Search. He runs an independent research programme on marketplace economics and publishes analyses of public company filings.
Extended
Igor Grachev leads product at AdGuard. Before that he built mid-market and enterprise business at Avito, beating the revenue plan several times over. At Yandex he worked on YandexGPT, Search quality evaluation, the Alisa and Market products, and helped launch Neuro, the first release of generative answers in Yandex Search (later Search with Alisa).
He runs an independent research programme on marketplace economics: liquidity, metrics, supply quality, and matching. He publishes research based on public company filings. His work appears on igorgrachev.ru and on VC.ru.
Career details are author-provided. Employment dates and internal employer figures are deliberately omitted.
Photographs
Editorial use is permitted with the credit ‘Photo: Igor Grachev’. Cropping is allowed; compositing and altering the content of the frame are not.
Publications
- ‘Your marketplace is starving and drowning at once. The average will not show it’, VC.ru, July 2026
- ‘Why more sellers means less money: the supply paradox on marketplaces’, VC.ru, June 2026
- How public marketplaces define their own metrics (research)
- State of Marketplace Liquidity (research protocol)
Commentary areas
- marketplace economics, liquidity, and growth
- supply quality and seller activation
- matching, platform operations, and AI allocation
Attribution
Preferred spelling: Igor Grachev. For a publication reference, use the ‘How to cite’ block on its page.
Boundaries
The author does not comment on confidential employer data, personal data, or topics outside the stated scope.
Contact
For editorial requests and comment: me@isgrachev.ru
Disclaimer
Publications represent the author, not AdGuard or any former employer.