framework
Marketplace Liquidity Map
A working diagnostic map separating demand scarcity, unavailable supply, matching failures, and transaction-completion failures.
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framework
Marketplace revenue architecture: from GMV to economic outcome
A framework connecting market activity, monetisation, execution reliability, and variable service cost without treating GMV as revenue.
framework
How to segment a marketplace into micro-markets
A step-by-step framework for segmenting a marketplace by actual substitutability so aggregates do not hide local scarcity and saturation.
framework
Seller activation: why registration is not activation
A diagnostic seller-activation framework covering the event chain from registration to eligible supply, first outcome, and repeat activity.
idea
Supply is not liquidity
A working hypothesis explaining why supply volume alone does not describe a marketplace’s ability to produce successful matches.
research
AI in marketplace matching: a conceptual map and research plan
A map of the layers where AI shapes the allocation of supply and demand, separating what an algorithm can improve from what it cannot create.
research
Marketplace Health Index: a research protocol
A protocol for evaluating whether marketplace health can be summarised without arbitrary aggregation or false precision.
research
How public marketplaces define their own metrics
Fifteen metric definitions from the annual reports of seven public marketplaces: identical names describe different quantities.
research
State of Marketplace Liquidity: a research protocol
An open protocol for an annual study of marketplace liquidity: units of analysis, measures, data requirements, sensitivity tests, and non-claims.
research
Supply without Demand: a research protocol
A protocol for testing when additional supply may weaken matching, supplier economics, or the platform's system outcome.